Brand to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh.
Lucknow, 19 February 2021: Dabur Amla Hair Oil, World’s No. 1 hair oil brand from the house of Dabur India Ltd, joined hands with the Uttar Pradesh Police for ‘Mazboot Iraadon ko Salaam’ Campaign to honour the special police team of the ‘Pink Brigade’. The campaign was organized to spread awareness about the role of this team, created for the protection of women in Uttar Pradesh.
The campaign christened ‘Mazboot Iraadon ko Salaam’, was conducted in Lucknow and other major cities. Under the campaign, signatures and best wishes were collected for the Pink Brigade along with video bytes to encourage and appreciate their efforts towards women safety.
“Majboot Iraadon ko Salaam” is an initiative led by Dabur Amla to support and create awareness on the newly launched Pink Brigade for women’s safety under the Mission Shakti, in association with the UP Police Department. The program’s focus was on building relationship of trust and faith, so that women and girls can realize safety, security and freedom in society”. Mr. Rajat Mathur, Head – Consumer Activation, Dabur India Ltd said.
The initiative aims to highlight the role of the Pink Brigade and how it has boosted the morale and ensured safety of women in Uttar Pradesh. The campaign focused on the importance of creating such special police forces and why it is the need of the hour for the protection of women in the state.
While handing over the Certificate of Appreciation to the officials of Dabur India, Mr. Nilabja Choudhury, Joint Commissioner of Police, (Police Commissionerate, Lucknow) appreciated the joint efforts. He said, ‘There should be increased participation of corporate houses in such initiatives. This helps raise awareness on a larger scale’.