Attention to all the brands out there! Maha Kumbh Mela is here. So, pull up your socks for playing the sacred games of marketing.
The Maha Kumbh Mela 2021, Haridwar is the world’s largest congregation of humankind. The ‘4 Shahi Snans’, ‘Peshwai’ and the Aarti at the Ganga have already attracted millions of devotees from all over the globe. But, the Mela has a lot more for the marketers. Especially, at the time of Shivratri, which happened on March 11th, when 1 crore people came for the first ‘Shahi Snan’
There will be more crowd coming in from April, 1st when the crucial phase of Mela will begin. An expected gathering of over 100 million people is nothing but a golden opportunity for brands to increase their awareness and engage with their target group. Moreover, it is a chance for brands to build an emotional connect with the people. Now, with the changing times, brands have the opportunity to amplify their on-ground activation with digitization, which enhances the emotional connection with the consumers.
Till date, the Mela has witnessed hundreds of brands that have come forward to up their game in the marketing space. After all, a brand is majorly remembered for its good deeds and especially when it digitalizes its deeds. Below are a few case studies of such activations that has helped the brands in creating awareness and connecting with people emotionally-